Rally.fun
Rally is the first decentralised influencer marketing protocol
Built on GenLayer's intelligent blockchain infrastructure, Rally transforms how marketing campaigns are created, executed, and measured in the crypto ecosystem. By leveraging multiple AI models for on-chain content evaluation and verification, Rally ensures that projects only pay for authentic, quality engagement while creators get paid fairly and instantly for their influence.
Client
Rally
Services
UX Lead — Led UX strategy, user research, and interface design for Rally's alpha and beta launches.
Industries
Marketing
Date
March 2025
Rally is the first truly decentralized influencer marketing protocol that eliminates middlemen and creates a transparent, AI-powered marketplace where crypto projects and content creators connect directly at scale.